Asics is a renowned brand that promotes an active lifestyle through its innovative and high-quality sports shoes. In collaboration with Erajaya Active Lifestyle, Asics Indonesia has recently opened its 10th store at PIK Avenue in North Jakarta. This new store aims to provide easy access to the latest shoe lineup for running, tennis, and volleyball categories.
Expanding Retail Network and Customer Access
The CEO of Erajaya Active Lifestyle, Djohan Sutanto, expressed his commitment to expanding their retail network and facilitating customer access with the opening of this new store. The strategic location at PIK Avenue ensures that customers in the North Jakarta area can easily find and purchase their favorite Asics shoes.
Embracing an Active Lifestyle
Sota Fukushima, the President Director of Asics Indonesia, emphasized the brand's dedication to encouraging people to stay active. With the opening of this new store, Asics aims to get closer to consumers in North Jakarta and inspire them to lead an active lifestyle. The store also marks the launch of Asics' latest running shoe collection, featuring the ASICS GEL-Kayano 30 and ASICS GT-2000 models in exciting new colorways.
Prioritizing Community Engagement
Erajaya Active Lifestyle and Asics Indonesia strongly believe in the importance of communities in promoting an active lifestyle and prioritizing health. They consistently organize activities in collaboration with communities to encourage people to engage in physical activities and maintain their overall well-being.
Diversifying Production Sources
Asics is not only focused on expanding its retail network but also diversifying its sources of supply. The company aims to tap into the growing popularity of running in Southeast Asia, including Indonesia. By expanding production in countries like Indonesia and Cambodia, Asics can ensure a steady supply of its high-quality sports shoes despite any potential disruptions caused by COVID-19 lockdowns in other countries.
Digital Services and Membership Growth
Asics has also been investing in digital platforms to enhance its services for runners. The company has acquired digital platforms in the U.S. and Australia, which have contributed to a significant increase in its membership base since 2019. Asics aims to provide runners with comprehensive digital support, including personalized training plans, performance tracking, and access to exclusive content.
Conclusion
With the opening of their 10th store in collaboration with Erajaya Active Lifestyle, Asics Indonesia continues to expand its retail network and provide easy access to their latest shoe lineup. The brand's commitment to promoting an active lifestyle, engaging with communities, and diversifying production sources demonstrates their dedication to meeting the needs of their customers. Whether you're a runner, tennis player, or volleyball enthusiast, Asics Indonesia is your go-to store for high-quality sports shoes that will help you stay active and perform at your best.
